Now FoodsFrom day one, NOW Foods was created to empower healthy living. NOW is a legacy, family-owned vitamin and supplement brand, a founding supporter of Vitamin Angels, and relentless about making the natural products and supplement industry better.

“Our mission is to provide value in products and services that empower people to lead healthier lives.”

NOW® founder, Elwood Richard, believed that high-quality health products should be affordable for everyone, a core ideal that the Richard family has adhered to in shaping company policies for over 50 years. As the largest independent and family-owned manufacturer of natural products in the U.S., the company remains dedicated to its mission to provide value in products and services that empower people to lead healthier lives.

NOW’s wide range of products include dietary supplements, herbs, pet supplements, personal care, essential oils, sports nutrition, sweeteners and natural foods. NOW’s quality processes are confirmed by multiple third-party quality and purity certifications. NOW also has UL certification for the dietary supplement manufacturing process, which was initially received in 2015 and has been renewed every year since then following an annual surveillance audit.

NOW® Sports products, with the new distinctive silver label, undergo third-party certification through Informed-Sport, a globally recognized assurance program that certifies that every batch of a supplement bearing the Informed-Sport logo has been tested for banned substances by a world-class sports anti-doping lab.

NOW’s goal is for 100% of its products to contain only non-GMO ingredients. The entire food line is GMO-free, with the majority Non-GMO Project Verified. All of NOW’s essential oils are also Non-GMO Project Verified. A very high percentage of NOW supplements are Non-GMO Assured.

NOW has received many awards for its products, domestic and international business growth, employee programs, and philanthropic and environmental initiatives, and they offer many services to help retailers build businesses, including a comprehensive online training program and an array of free tools designed to help them be more successful.

Association memberships: CRN, NPA, AHPA, UNPA, CFH, ABC, NPF.

With over 1,400 products in its catalogue (232 of which are currently available in South Africa) including dietary supplements, personal care, essential oils, sports nutrition, and foods, including a certified gluten-free line, NOW Foods remains a leading force in the natural products and supplement industry.